SEO & PPC Specialist (Hospitality | Remote | Philippines)

Join a fast-growing global hospitality team!

We’re hiring an SEO & PPC Specialist to drive digital marketing performance for a multi-site UK-based hotel group. This role is ideal for a data-driven marketer who thrives on optimizing campaigns, increasing direct bookings, and maximizing ROI across organic and paid channels.

If you’re passionate about search marketing, performance analytics, and turning traffic into revenue, this is your opportunity to own and scale digital acquisition strategies while working remotely with a global team.

Role Summary:

As the SEO & PPC Specialist, you’ll manage end-to-end search marketing strategies across multiple hotel brands, focusing on increasing visibility, driving qualified traffic, and boosting direct bookings. You’ll optimize SEO performance, manage paid campaigns, and continuously refine strategies based on data insights to reduce reliance on third-party booking platforms and improve overall marketing efficiency.

Key Responsibilities:

SEO
• Manage on-page and technical SEO across multiple hotel websites
• Conduct keyword research focused on local and destination-based searches
• Optimize content to improve organic traffic and conversion rates
• Utilize tools like Google Search Console and SEO platforms to monitor performance
• Improve rankings for high-intent, booking-related keywords

PPC
• Manage Google Ads campaigns (search, display, remarketing)
• Optimize budgets and maximize return on ad spend (ROAS)
• Conduct A/B testing on ad creatives and landing pages
• Track conversions and analyze campaign performance
• Reducing dependency on OTAs (Booking.com, Expedia)

General
• Prepare monthly performance reports (traffic, conversions, ROI)
• Conduct competitor analysis within the hospitality sector
• Collaborate with booking and revenue teams to align campaigns with occupancy goals

Must-Have Qualifications:

• 3+ years of experience in SEO and PPC or digital marketing roles
• Proven experience managing Google Ads campaigns and SEO strategies
• Strong understanding of search algorithms, keyword strategy, and conversion optimization
• Experience with analytics and reporting tools (Google Analytics, Search Console, etc.)
• Data-driven mindset with strong analytical skills
• Excellent English communication skills (written and verbal)

Nice-to-Have Skills:

• Hospitality or travel industry experience
• Experience working with multi-brand or multi-site businesses
• Background in digital marketing agencies
• Google Ads certification or equivalent credentials
• Familiarity with OTA platforms (e.g., Booking.com, Expedia)

Reporting Line and Working Pattern:

• Reports to: Head of Marketing / Digital Marketing Manager
• Fully remote, Philippines-based role
• Must have overlap with EST working hours

Why You’ll Love This Role:

• Own and optimize digital marketing strategies for multiple hotel brands
• Work with a global hospitality group focused on growth and innovation
• Enjoy full remote flexibility with international collaboration
• Make a direct impact on revenue through performance marketing

About magentIQ

At magentIQ, we value diversity, innovation, and continuous growth.
Join our team and be part of a collaborative, forward-thinking organization where your work truly impacts global technology. If you’re ready to build reliable, scalable systems that power the future of automation we’d love to meet you!

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